OFFICIAL RULES OF THE PROMOTIONAL CAMPAIGN “MADE BY SOCIETY – BLACK MONTH” dated 29 October 2026
Article 1. Campaign Organiser
1.1. The promotional campaign “MADE BY SOCIETY – BLACK MONTH”, dated 29 October 2026 (hereinafter the “Campaign”), is organised and conducted by Vicol Generation Business Ltd. (hereinafter “MADE BY SOCIETY” and/or the “Organiser”), having its registered office at Westfield Stratford City, Montfichet Road, Olympic Park, London, United Kingdom, registered under number 13706000,
Article 2. Applicable Legal Basis
2.1. These Rules are drawn up and applied for the purposes of: (i) implementing the Campaign in the MADE BY SOCIETY stores expressly specified in this document or in the annexes forming an integral part hereof; (ii) complying with applicable legislation; (iii) respecting the rights of consumers and purchasers; and (iv) respecting the Organiser’s rights, legal obligations and legitimate interests.
2.2. These Rules are adopted pursuant to a decision issued by the Organiser’s director, for the purpose of implementing this promotional Campaign.
Article 3. Campaign Period and Locations
3.1. The Campaign shall run from 30 October 2026 to 30 November 2026, inclusive.
3.2. The Campaign shall be conducted exclusively in the physical stores and online store expressly listed in Annex 1 hereto and operated by the Organiser.
3.3. Discounts shall apply only during the announced validity period and exclusively to products included in the Campaign, subject to these Rules.
3.4. If a participating store is temporarily unable to apply the discounts for technical, operational or force majeure reasons, the Organiser shall use reasonable endeavours to remedy the situation and, where appropriate, inform consumers, with compliance with the law being the priority.
Article 4. Products Included in the Campaign
4.1. The Campaign shall apply exclusively to products selected by the Organiser and included in the Campaign, as identified in Annex 2 hereto.
4.2. For each product included in the Campaign, Annex 2 shall specify at least: (i) the product identification code; (ii) the reference price applicable under the law (prior price); and (iii) the reduced price (new price).
4.3. Products included in the Campaign shall: (i) bear a price label indicating, in accordance with the law, the reference price (prior price) and the reduced price (new price); and (ii) be identified in Annex 2 hereto. The products included in the Campaign may also be visually identified by other relevant promotional materials. In the case of online sales, information regarding the price will be displayed next to the product from the campaign.
4.4. To the extent permitted by law, the Organiser reserves the right to amend the list of products included in the Campaign for objective reasons or in consideration of its legitimate interests, while respecting rights already acquired by consumers.
4.5. The price reduction shall apply to participating products only while actual stocks remain available at each participating store.
Article 5. Campaign Mechanism
5.1. The actual discount may vary from product to product and shall be the discount clearly indicated for the relevant product in Annex 2 and on that product’s price label.
5.2. The discount shall be validated and applied at the time of sale through the participating store’s electronic point-of-sale system, before payment for the product is collected. For the discount to take effect, the product code associated with the price label must also match the product code on the product’s internal label.
5.3. Discounts may not be redeemed for cash, do not entitle consumers or purchasers to receive any monetary difference from the Organiser, and may not be transferred to other products.
Article 6. Display of Prices
6.1. The reference price (prior price) and the reduced price (new price) shall be displayed in a manner that makes it possible to identify the product to which they relate, in compliance with applicable legislation.
6.2. All prices communicated to consumers and purchasers shall be expressed in POUNDS STERLING and shall include VAT.
6.3. The Organiser shall use product identifiers and verification procedures to ensure consistency between the product on display, its label, Annex 2 to these Rules and the price entered into the sales system.
6.4. Any error identified in displayed prices or promotional materials shall be checked and corrected promptly, without prejudice to consumers’ statutory rights.
Article 7. Price Discrepancies or Errors
7.1. To the extent permitted by law, the Organiser shall not be liable for the alteration, replacement, relocation or improper application by third parties, without its consent, of price labels. Where there are objective indications of such conduct, the Organiser may consider it to constitute possible fraud or an attempted fraud, as applicable. The Organiser may refuse to apply an unwarranted discount and may temporarily suspend completion of a sale at the price resulting from non-compliant labelling pending verification, remedy of the situation and display of the correct price, in compliance with applicable legal provisions, Annex 2 hereto and other relevant internal records. This clause shall not affect consumers’ statutory rights.
Article 8. Consumer Rights and Terms of Sale
8.1. Consumers shall enjoy the rights conferred on them by the legislation in force.
Article 9. Technical Errors, Exceptional Circumstances and Liability
9.1. The Organiser shall take reasonable and lawful measures to prevent and remedy clerical, typographical, display, synchronisation or price-processing errors.
9.2. If technical or operational errors occur, the Organiser may take the necessary and lawful measures to verify and remedy the situation, including temporarily suspending the application of an affected discount, where permitted by law and without prejudice to rights already acquired by consumers.
9.3. Nothing in this document excludes or limits the Organiser’s liability under mandatory legal provisions. Any limitation of liability shall apply only to the extent permitted by law.
9.4. The Organiser shall not be held liable for failure to perform its obligations caused by force majeure events or other external circumstances, subject to the conditions and limits prescribed by law.
9.5. The existence of an error or malfunction shall be assessed fairly and individually, on the basis of available verifiable evidence, without automatically presuming either fault on the part of the Organiser or bad faith on the part of the consumer.
Article 10. Suspension, Amendment or Termination of the Rules
10.1. The Organiser, in whole or in part, may amend, suspend or terminate these Rules and, consequently, the Campaign for objective reasons, including to remedy errors or security incidents, product unavailability, significant operational circumstances or requirements imposed by authorities, in compliance with applicable legislation.
10.2. Any amendment, suspension or termination of these Rules or the Campaign shall be carried out in compliance with applicable legislation and communicated to consumers and customers by appropriate means, where necessary.
10.3. Amendments shall take effect prospectively, from the time they are communicated or from the date transparently specified, as applicable. They may not retroactively deprive consumers of rights lawfully acquired under contracts previously concluded.
10.4. To the extent permitted by law, the Organiser may correct clerical errors in these Rules and/or the annexes forming an integral part hereof by publishing an updated version and keeping a record of the amendments.
10.5. Suspension or termination of the Campaign shall not affect obligations lawfully arising on the part of the Organiser before such suspension or termination, nor the handling of complaints relating to completed transactions.
10.6. Any suspension, amendment or termination of these Rules and/or the Campaign within the meaning of Article 10 shall be brought to consumers’ attention by means of an accessible and visible notice in the participating store, namely near the checkout or in the area where Campaign products are displayed. Such changes may also be made by an annex or addendum forming an integral part of these Rules.
10.7. By means of an addendum forming an integral part of these Rules, the Organiser also reserves the right to amend the Campaign period, the Campaign locations and the products included in the Campaign. The organizer may change the name of the promotional campaign.
Article 11. Personal Data Protection
11.1. The Organiser also acts as a personal data controller in accordance with the UK GDPR and the Data Protection Act 2018, as well as applicable national legislation. The Organiser does not systematically collect personal data as part of the Campaign. However, data may be processed on an ad hoc basis to the extent necessary for: (i) handling requests submitted by consumers or other data subjects; (ii) managing returns, complaints or warranties, within the applicable limits; (iii) fulfilling the Organiser’s legal or contractual obligations; and (iv) other situations provided for by law.
11.2. The processing of personal data may, as applicable, be based on: (i) compliance with legal obligations; (ii) performance of a contract or taking steps at the data subject’s request prior to entering into a contract; and (iii) the Organiser’s legitimate interest in managing customer relations and handling customer requests, in accordance with the law.
11.3. Personal data shall be processed lawfully, fairly and transparently, and shall be adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed.
11.4. Personal data shall be stored for a limited period strictly necessary to fulfil the purposes for which it was collected, and in compliance with applicable legal and, where relevant, contractual obligations.
11.5. Data subjects shall enjoy the rights provided for by legal rules, subject to the conditions and limitations set out therein, including the rights of access, rectification, erasure, restriction of processing, objection and, where provided by law, data portability. Data subjects shall also have the right to lodge a complaint with the competent supervisory authority.
11.7. To exercise their rights relating to the processing of personal data or to submit requests or complaints concerning such processing, data subjects may send a request to: dataprotection@madebysociety.com and stratford@madebysociety.com.
Article 12. Complaints and Resolution of Other Disputes
12.1. Complaints concerning the Campaign or purchased products may be submitted to the Organiser at participating stores or by email to: stratford@madebysociety.com
12.2. For the purpose of reviewing and resolving a complaint, the Organiser may request and receive information and documents relevant to verifying the reported circumstances, including product identification, the date and place of purchase, the receipt or other available evidence of the transaction, and any other relevant information, to the extent permitted by law.
12.3. The Organiser recommends that the person submitting a complaint provide relevant contact details, such as an email address, telephone number or postal address, to facilitate communication, requests for any additional information needed to review the complaint, and delivery of a response. If the complainant does not provide contact details, or if the details provided are incorrect or insufficient, the Organiser shall not be held liable for being unable to request clarifications or further information or to communicate its response, insofar as such inability results from the absence or inaccuracy of those details.
12.4. The Organiser shall review each complaint individually, on the basis of the information available to it, the available evidence, commercial documents and relevant internal records, in compliance with applicable legal obligations. The registration of a complaint shall not, in itself, constitute acknowledgement of the alleged facts, the Organiser’s liability or the merits of the claims made.
12.5. If the information provided is insufficient, unclear, inaccurate or contradictory, the Organiser may request relevant clarifications and additional documents.
12.6. The Organiser reserves the right to challenge, with reasons, claims it considers unfounded or unsupported by sufficient factual or legal grounds, while respecting consumers’ statutory rights and applicable legal provisions.
12.7. Complaints shall be reviewed and resolved in good faith, within the time limits and under the conditions prescribed by applicable legislation. The Organiser may retain, in accordance with the law, records and documents relevant to their review and resolution.
12.8. Consumers retain the right to refer matters to any competent authority and to use the dispute resolution mechanisms provided for by applicable legislation. Any disputes may also be resolved by the competent courts in accordance with applicable legal rules. These Rules shall be governed by the laws applicable in the United Kingdom, England and Wales.
12.9. Nothing in these Rules limits consumers’ statutory rights or the Organiser’s right to protect its rights and legitimate interests by means provided for by law.
Article 13. Final Provisions
13.1. These Rules, together with the annexes and any addenda forming an integral part hereof, shall be displayed in a visible and accessible manner and made available free of charge at the stores participating in the Campaign.
13.2. These Rules establish the terms and conditions governing the Campaign and shall be interpreted together with the documents forming an integral part hereof and the other commercial information relating to the Campaign, in compliance with applicable legislation.
13.3. If any provision of these Rules is declared null, unlawful or unenforceable, this shall not affect the validity of the remaining valid provisions, to the extent that they can operate independently. The affected provision shall be interpreted or, where appropriate, replaced in accordance with the law, with a view to preserving its lawful and, insofar as possible, economic purpose, without prejudice to consumers’ statutory rights.
13.4. Nothing in these Rules shall be interpreted as excluding, restricting or removing consumers’ statutory rights or the Organiser’s legal obligations.
13.5. In the event of a conflict between a provision of these Rules and a mandatory legal provision, the latter shall prevail, and the remaining provisions of these Rules shall continue to apply to the extent that they are compatible with it.
13.6. The Organiser’s failure or delay in exercising any right under these Rules or the law shall not, in itself, constitute a waiver of that right, which may be exercised subsequently in accordance with the law.
13.7. The Organiser shall not be held liable, in accordance with the law, for failure or delay in performing obligations affected by a force majeure event. The Organiser shall take reasonable measures available to it to mitigate the effects of the event and inform consumers where necessary and possible.
13.8. To the extent permitted by law, the Organiser shall not be liable for losses or damage not attributable to it and not resulting from a breach of any legal or contractual obligation incumbent upon it. Any limitation of liability shall apply solely to the extent permitted by law and shall not affect consumers’ statutory rights.
13.9. The Organiser reserves the right to suspend, interrupt or terminate the Campaign, in whole or in part, where there are objective, operational, technical, security-related, stock-availability or other justified circumstances, in compliance with applicable legislation and consumers’ rights already acquired.
13.10. The Organiser reserves the right to investigate circumstances giving rise to objective indications of fraud, unauthorised tampering by third parties with labels, or abusive or non-compliant use of the Campaign by third parties. In such circumstances, the Organiser may refuse to grant an undue promotional benefit or reject an unfounded request where sufficient factual and legal grounds exist, while respecting consumers’ rights and applicable legal obligations.
13.11. These Rules shall be available to the public through an accessible and visible notice in participating stores.
ANNEXES:
Annex 1: List of stores participating in the Campaign.
Annex 2: List of products included in the Campaign.
ORGANISER: Vicol Generation Business Ltd. – MADE BY SOCIETY
Internal approval: Manager; Head of Legal grup.
Annex 1 – List of Stores Participating in the Campaign “MADE BY SOCIETY – BLACK MONTH” dated 29 October 2026
ORGANISER: Vicol Generation Business Ltd. – MADE BY SOCIETY
Annex no. 2 regarding the products included in the “MADE BY SOCIETY - BLACK MONTH” campaign, dated October 29, 2026
Physical store UK – GBP
In the case of online sales, this information will be displayed publicly and visibly within the online store, alongside the products from the Campaign.
ORGANISER: Vicol Generation Business Ltd. – MADE BY SOCIETY